2014年4月26日星期六

Foreign media mixed beauty print digital transformation

???? according Cheap football Jerseys to the reference news reported in April 23rd April 21, Agence France-Presse [Washington] industry data shows, 2013, America revenues decline further, digital transformation can only be said to be mixed.

???? USA newspaper Cheap basketball Jerseys report showed on Friday, 2013, the total income of $37590000000, 2.6% lower than in 2012, $38600000000 in revenue in 2012.

???? signs of optimism is, data show that, with the help of digital subscriptions and "paywall", the issue of newspaper revenues increased 3.7%, to $10870000000.

???? data show that the digital field, generate revenue, including advertising, distribution and marketing, an increase of 5.8%, accounting for 12% of total industry revenue.

???? however, plane advertisement as a newspaper has long been the most important source of income, performance continued to decline.

???? the traditional print edition of the journal and the Sunday newspaper advertising revenue was $17300000000, down 8.6%. Digital advertising revenue was $3400000000, increased by 1.5%, failed to fully compensate for the planar advertisement income atrophy.

???? · researcher Rick Poynter Institute; Edmonds said, overall, this is already the best performance since 2006 newspaper.

???? but, Edmonds points out, because American Press Association to adjust the calculation method, the use of different sources of income in the calculation process, so "the last two years of total industry revenue data cannot be compared to the previous data for meaningful comparison".

???? "although digital advertising revenue growth once again failed to make up the plane advertisement income atrophy, but there are some slightly encouraging in this respect."

???? "despite pricing continued downward pressure, face strong competition from basic no news service digital giants at the same time, but the newspaper still grudging support."

???? some people say, these data are not fully reflect the dismal state of the newspaper industry.

???? Northeastern University journalism professor Dan · Kennedy said: "I think, message of this report is to, newspapers should try Cheap NBA Hats various devices to reform and innovation, get rid of the plight of."

???? Kennedy said, advertising "never return the way in the past, because enterprises no longer need the help of the newspaper to win customers. The Internet gives them many different ways to communicate information to the customer".

???? Alan · Matt previously served as the editor of the newspaper, now engaged in consultancy work, new media enterprises, he said, the newspaper industry advertising revenue in 2005 than the peak period has shrunk by half, in 2005 the total advertising revenue of Cheap soccer jerseys $49000000000.

???? Matt said, the key problem of newspaper is facing, competition -- most advertising Cheap baseball Jerseys > strength can not keep up with the digital advertising

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